November 8, 2011 - 09:54
As the 2011 Italian harvest comes to a close, a 20% drop in production is expected. The only two areas at the national level which have confirmed normal crop yields are the area of Soave in Verona and the Prosecco in Treviso. The prices of Generic Red and White wines have increased by more than 20%, which is moderate compared to other varietals which have seen even steeper price increases (Moscato, Pinot Grigio and Prosecco). Bottlers are buying cautiously as they consider a possible decline in sales due to increases in
retail prices which stem from the challenging economic situation.
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