Wine represents one of the most consistent products around the globe in terms of demand and longevity. People have been drinking wine in certain parts of the world for thousands of years, and this won’t change anytime soon.

Wine consumption in the United States has seen consistent growth since the early 1990’s. This constant need creates a great business opportunity for those who are interested in immersing their own business needs in the world of wine.

Now is the time for innovation in the US wine business.  After years of relative scarcity, we now have ample bulk wine inventory, which will allow for marketers and winemakers to create new and exciting concepts and brands.

As outlined in the January, 2019 Ciatti Global Market Report, 2018 was a record year for wine production. The state of California likely produced more wine than ever before, which has now started a trend of decreased pricing,the price and made it an attractive option internationally.  In the near future, other nations around the globe may be interested in supplementing their own supply with this ample stock from the golden state. It may also be possible for a number of different businesses to purchase bulk wine while prices are reasonable, to then resell in a variety of ways over the coming years., as prices fluctuate.

The year 2019 will present a number of important opportunities related to this large California based supply. Within the USA, many buyers are foregoing retail for more innovative and potentially lucrative options, especially with the growth of online shopping and delivery. Winemakers in other parts of the world can also obtain a part of this bulk wine stock in long term agreements. More blends may also start appearing, which can be utilized with these California wines, along with others from their locality, for a unique taste. This also creates a marketing opportunity for limited releases, which take advantage of the possibilities these low-cost blends provide.

This large California crop is going to present a number of interesting options in the upcoming year and beyond.  Businesses who can take advantage of the pricing of this extra supply look to regain previously lost profit margins.  The Ciatti Company has over forty years of experience and success in dealing with bulk wine and grapes. Ciatti is available to discuss opportunities with all interested buyers and sellers to find the right solutions to your wine and grape needs. Contact Ciatti today!